With a decline in distributor and traditional retail channel opportunities, it was necessary to focus on building a direct to consumer channel that would support future growth amid a shifting landscape. As a premier brand within the powersports industry, Works Connection has built a loyal following. Our goal was to create a revamped design system and shopping experience aimed to allow for deeper engagement and further automation of their back office processes.
The result is a bold eCommerce platform grounded in a platform that’s flexible to accommodate complex product associations across a wide range of different product types. The updated platform authentically speaks to their target audience, while providing enhanced merchandising opportunities, stronger product presentation, elevated photography, and a more engaging brand experience.
We also made sure to create a solution that addressed back office in-efficiencies. We created a suite of services designed for their dealers to more easily place bulk orders. and included integrated rider support management, along with custom defined price level options for both dealers and sponsored riders.
Highlighting Works Connection’s commitment to creating quality parts that enhance the function and aesthetic of each bike was paramount. Once users selected their bike, they were only presented with products that worked for that bike. We took that one step further by allowing smart merchandising of products specific to that Make, Model, Year, making the shopping experience more human-like, similar to how a dealer would let you know of other parts that worked for your bike ensuring that the customer only sees the right parts for the right bike.
The entire site is designed responsively with adaptations to the user journey across mobile, tablet, and desktop devices. Our goal was to provide an optimum browsing experience while maintaining a focus on our primary features regardless of device. In order to achieve this, we implemented a mobile specific navigation, streamlined filter system, and replaced carousel clicks with swipe gestures. Our mobile-first approach allowed us to streamline the shopping experience.
Our custom created PURL eCommerce solution was the best suited technology solution for this application. Works Connection required a complex yet flexible product structure that allowed for dynamic product associations, smart SKU to SKU product merchandising, integrated rider support management, custom SKU based price levels, upsell and cross sell capabilities, and third party accounting and inventory synchronization.
Increase in Mobile Transactions
Increase in Sales
Increase in Time on Site
When you do the best work, you need the best vendors.